Markup is measured against your cost. Margin is measured against the price. People use the words as if they mean the same thing, and the gap between them is real money — a 35% markup leaves you a 26% margin.
35% markup gives you
$1,350.00
Markup is measured against your cost; margin is measured against the price. A 35% markup is a 26% margin — the gap is where a lot of small shops quietly lose money.
Mark up to set the price, but check the margin. Margin is the number that tells you what share of the invoice you keep.
Markup = margin ÷ (100 − margin). This does it for you — put the margin you want in the second box.
A 100% margin would mean the job cost you nothing. Margins approach 100% but never reach it.
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